Fair K 2010, Düsseldorf

Bayer MaterialScience

LocationFair K 2010, Düsseldorf
Year2010
Category Scenography

document.createElement('video'); Video Playerhttps://235media.de/235cms2021/wp-content/uploads/2013/04/Bayer-MaterialScience-K2010.mp400:0000:0001:29Use Up/Down Arrow keys to increase or decrease volume. Bayer MaterialScience 27. October – 3. November 2010 On the occasion of the trade expo K2010, an Interactive Product Portfolio was developed for Bayer Material Science. A total of 20 interactive interfaces allow for an intuitive access to over 80 product stories. A strict structure for interaction and a clearly designed interface make of easy access and orientation within the stories. An ambient modus visualises the five theme areas by generating the actual data structure as a 3D-room. This “data room” loads the stories into the interface. The core of the application is the central data bank with all contents which are administered via a web based Content Management System (CMS). PARTNERS: Concept / Design: dreiform GmbH, Köln Multimedia: 235 Media GmbH, Köln Fair construction: Werbe- und Messebau Walbert-Schmitz GmbH & Co. KG, Aachen Construction Management: smd + partner, Aachen Film production: Kutscher grafics in motion, Köln Light: rgb GmbH, Essen / prg GmbH, Köln Photos: Stefan Schilling

Client

Bayer MaterialScience

Services

Multi Media

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